Spotlight is an AI-generated highlight reel that lives on every movie and TV‐series profile inside DEMAND360. Click Spotlight and Plexie distils millions of data points into the most compelling performance insights.
Why use Spotlight?
Executives told us they spend hours hunting for the “proof point” that justifies green-lights, renewals or marketing spend. Spotlight surfaces that point—whether it’s record-breaking Q-over-Q growth, outsize Gen Z engagement in LATAM, or incremental revenue lifts.
How it works?
Plexie mines Parrot Analytics’ demand, streaming economics and demographics data, ranks all potential narratives, then delivers the insights with the best story.
The first release (May 2025) focuses on the title’s own time-series performance.
Following releases will included a title's comparative performance relative to other titles.
Availability and limits
BETA now live. You can generate unlimited Spotlights per user accessing insights that match your subscription: e.g., if you're subscribed to Movie + Demographics only, insights will exclude revenue call-outs.