Sports Demand is a product in our DEMAND360 Enterprise product suite, built on our demand measurement system.
Parrot Analytics has built the world’s only system that quantifies the attention economy across content, talent, sports, and IP — globally. Our platform measures the behavior of over two billion audiences across every market, connecting what people watch, share, search, and talk about to revenue, subscribers & ROI.
We turn those signals into a standardized Demand metric (often shown as a Demand Multiplier) so you can compare sports properties fairly across markets and over time.
Sports properties includes in Sports Demand:
Leagues
Teams
Competitions
Athletes - if combined with a Talent Demand subscription