Markets are the 'where' of Demand as demand is a market-sensitive measurement.
Markets within DEMAND360 are labeled as countries but it is important to remember that this is where the audience is and not necessarily where the Show or Movie of interest is legally distributed or available. Demand is an audience-centric measurement.
Note: The market refers to the country the demand was expressed in as opposed to the country where the content is legally available.
To analyse legal availability, you can use the OTT Platform Avails Gene Filter.