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How can I compare the audience profiles of shows, movies and cast members?
How can I compare the audience profiles of shows, movies and cast members?

Understand how to compare audience profiles

Product Education avatar
Written by Product Education
Updated over a year ago

You can compare audience profiles in seconds with the Compare Audience chart.

Quickly compare the audience profiles of any:

  • TV Show

  • Movie

  • Talent

  • Platform - by market and original vs licensed catalog slates

  • Portfolios - genres or custom portfolios

Example: How can I leverage cast members’ audiences to expand my project’s or platform’s audience?

You can use the Compare Audience chart to identify opportunities for audience expansion between content, platform and cast members.

For example, comparing Killers of the Flower Moon with its talent highlights that the film's audience is male skewing while Leonardo Di Caprio's audience skews female. This could present an opportunity to leverage the actor's fanbase to grow the film's audience.

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