Create a portfolio of content using the Talent (Cast) Filter to quickly group a set of titles associated with a specific talent or talent grouping.
Explore the following questions:
How does a talent's new movie perform benchmarked to the average performance of their previous movies?
To evaluate different casting options, what is the content portfolio performance of different actor pairings?
How do the content portfolios of different directors compare to each other?
Step 1: Create a Custom Portfolio
You can create portfolios in two different ways
In the Portfolios section - create and manage custom portfolios directly from the Content Portfolio page.
On the fly on selected analysis pages - currently you can create portfolios on the fly on the Comparator and Demand Share page by clicking on Custom Portfolio > New Content Portfolio.
Step 2: Add a single or multi-talent filter
In this example, let's select all titles that Bradley Cooper and Jennifer Lawrence have acted in.
Select Talent (Cast), under Add Filter
Type the name of the talent you want to select
Select the Profession you're interested in - in this case Actor
Repeat for additional talent
Step 3: Refine by genre or other genes before saving
You can further refine the selection of titles by adding additional filters.
In this example, we are adding the Genre Filter Comedy because we only want to analyze Comedy titles.
Step 4: Use the portfolio in an analysis
You can now use the portfolio in the Comparator analysis plotting it against other talents, titles or additional custom portfolios.
For example, you can create another portfolio for Jennifer Lawrence Only Comedy titles and see that the portfolio of all her comedy titles has a higher average demand than the portfolio of titles of both her and Bradley Cooper.
