TV show and movie pages across DEMAND360 have been merged to unlock the next generation of content analysis.
Genre, platform, custom portfolio analysis and more are now available across the combined TV show and movie universes for the following analyses:
Demand Distribution
Time Series
Quick Compare
Cross Compare
Demand Share
Scatter Plot
Worldview
Time Shift
Leaderboard
Demand vs Supply
The following analysis pages remain separate for TV shows & movies
Trending (TV Shows)
Trending (Movies)
πΊ π½ Content Analysis Examples
Let's look at a few questions you can answer across TV Show & Movies analysis pages.
Scatter Plot | How are different genres performing on Netflix?
Under Genres select the genres that you want to include in your analysis.
Clear any other selections under Content and set Platform Avails to Netflix US.
The Scatter Plot gives you a visual overview of the demand distribution of all TV shows and movies across different genres.
Demand Distribution | Which SVOD platforms have released the strongest content slate in the last 90 days?
Firstly, under Platforms select the SVOD platforms that you want included in your analysis and specify that you're looking at full catalogs in the US.
For this analysis, ensure that you have selected the "Grouped" option so the platforms are displayed as portfolios and not individual titles.
Next, you can add additional filters to refine your question. In this case, we want to look at both shows and movies that were released in the last 90 days so we add the Release Date filter.
The Demand Distribution analysis shows that Disney has the strongest original content slate with 4 shows and 3 movies averaging outstanding demand.
Time Series | Which platforms have the highest demand for content featuring Ben Affleck?
Firstly, under Platforms select the SVOD platforms that you want included in your analysis and specify that you're looking at full catalogs in the US.
For this analysis, ensure that you have selected the "Grouped" option so the platforms are displayed as portfolios and not individual titles.
Next, we add the Talent filter to specify that we want to look at content that features Ben Affleck as an Actor.
The analysis shows that Max consistently shows the highest demand for Ben Affleck's content which indicates a strong preference for his content among Max's subscribers.
Worldview | How do genres travel across the world?
Firstly, under Genres select the genres that you want included in your analysis - in this case, we are selecting all.
For this analysis, ensure that you have selected the "Grouped" option so the genres are displayed as portfolios and not individual titles.
Select the desired Market and Time Period.
The Worldview provides a visual representation of the global demand for various TV show and movie genres, illustrating how different genres travel across the world.
For example, genres like science fiction, action, and animation tend to have high demand in developed markets like North America, Europe, and parts of Asia.
By analyzing how different genres travel across the world, businesses can make informed decisions about content production, distribution, and marketing to maximize global reach and audience engagement.