Plexie is Parrot Analytics' AI Hub in DEMAND360 - now available in Beta to all enterprise customers. You can find Plexie at the top of the screen next to the global search bar.
At its core, Plexie harnesses the power of large language models (LLMs) to transform how you interact with data. Simply ask, and Plexie will help you get to your answer faster.
To quickly see what Plexie can do, simply get started with 🪄 Suggested Prompts.
Select a prompt and Plexie will guide you to the right page and automatically build the analysis, including filters, time and market selections.
Plexie will also highlight any additional analyses available for the prompt.
What can Plexie do now?
Analysis Recommender
When you ask Plexie a question, it will send you to the best analysis page to provide you with the insights you need. Plexie will also automatically build the analysis with relevant filters on the page based on the question you asked.
You can also browse through different applications, questions and charts.
Analysis Builder
You can also ask Plexie directly on the relevant analysis page and it will instantly build the analysis with the necessary filters.
Simply type a question in natural language - no need for complex queries or data manipulations. This means you get precise, actionable insights faster than ever before.
Get the most out of Plexie
Tips for using Plexie to build an analysis
Be specific: Use phrases like “filter by” for targeted results.
Check your analysis type: Some analyses offer genre and platform portfolios, while others allow individual title selection.
Set market & time range: Avoid default settings by specifying your desired parameters.
For broad business questions: Use Plexie’s Home Page to find the right analysis. Click the Plexie Orb icon in the top right for quick access.
Avoid:
Unsupported functions: Searching for specific titles on Demand vs Supply & Demand Share analysis.
Unavailable filters: Querying filters that are not available on your subscription.
Open questions on analysis pages: Plexie works best with specific terms related to genres, analysis types, TV shows and movies. Broad questions can reduce accuracy.
Example
Instead of asking: "what max shows do millennials watch"
Try asking: "What shows are millennials watching on the Max Platform"
Specifying that the term “max” means platform helps Plexie with creating the right analysis using the correct filters and parameters.
✋ Currently not supported on Plexie:
Compare Audience Analysis
Distribution & Production Company Filters
Leaderboard Sorting & Column Customization
Custom Regions & Custom Portfolios
Custom Time Intervals
Peak & Average Demand Controls
Supply Filter (Demand vs. Supply)
What can Plexie do soon?
Plexie is designed with the future in mind. New capabilities and features will be rolled out rapidly, ensuring that you always have access to the latest in AI-driven analytics. This continuous innovation means Plexie will only become more powerful and versatile over time.
Plexie scales the expertise of Parrot Analytics’ data science and insights teams, making it accessible to every user. Imagine being able to speed up the time to answer complex business questions by 100x, cutting down hours of work into a fraction of the time. Whether you need to make a crucial decision within hours or simply want to boost your team’s productivity.
Plexie will be able to reference all of Parrot Analytics data sets, including demand, metadata, valuation, affinity, demographic, sentiment, streaming subscriber, ARPU, revenue, box office data and more. All across market-level and daily granularity.
Plexie will soon become your 24/7 analytics partner, fluent in your language and capable of delivering the most nuanced insights on demand. By leveraging Plexie, you’re not just staying competitive - you’re leading the way!