Using Demand Expressions we can easily look at demand over time and overlay when seasons were on air.

For example, demand for a top brand is at its greatest while a series is originally airing. Demand during its current season was much lower than the demand during the previous season.

Weekly-Average-Demand-for-Key-Title-in-the-US.jpg

For benchmarking, you can add any released show you want regardless of original network, studio or whether it's legally available in a market, or not.

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