Demand Expressions allow us to understand why linear performance hasn't met expectations.

For example, we could carry out an analysis on a brand in Latin America where its linear ratings have been observed to be low and further decreasing.

Using Parrot Analytics' data, it can be shown that the decrease is due to the fact that the show is not reaching its ideal audience, and had increased competition in its time slot.

In contrast, in this specific example the demand for the brand in Mexico was second only to demand in the United States. We can therefore say that content buyers should be aware of the fact that this global brand has the potential to be a success in this market.

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