We have developed a technique called Demand Monetization Index. It allows OTTs to understand which content is under-performing when compared to demand, and subsequently make the best decision about improving audience targeting or removing the content from the library altogether.
Comparing the performance of content on the OTT platform with the wider demand for content in a given market enables the maximization of the yield on content investments, through:
1. Better assessment of content to be acquired – by:
a. Accurately understanding its likely performance on the
OTT platform prior to acquiring it;
b. Accurately understanding which content is likely to
attract more new subscribers.
2. Better monetizing acquired content – by:
a. Accurately driving recommendations on the platform
(to increase engagement & retention of existing
b. Accurately driving promotions for content available
on the platform to the wider market (to attract new