In this article we have discussed how to use the Parrot Analytics Demand Monetization Index (DMI) to guide content-related decision making. In summary, if you want to accelerate subscription volumes, then you must serve up content that is relevant to your audience. To achieve this, a specific customer demographic segment can be isolated that is expressing Demand to understand what titles this customer segment is consuming.

For example, let's say you have zoomed in on males aged 18-25 in Japan, and you considering the DC and Marvel brands. You could simply look at Demand Expressions last month in Japan using our TV360 Demand to understand which superhero titles are in most demand. It is these titles that will subsequently drive subscriptions for your platform.

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