It is easy to compare content across markets using demand. Our platform can do this because we capture all the digital activities related to a specific show regardless if that show is available in a certain market or not through traditional distribution.
We exclusively focus on online activities in order to represent the empirical activities in the digital space without any samples, extrapolations or other inferences.
We capture the empirical expressions of demand from online activity and combine them into two measures of demand: Demand Expressions and Demand Expressions per capita. These two metrics provide a way to quantify demand in an attention economy.
This is how the metrics should be used to determine how much demand one show has over another:
Demand Expressions (DEx) (within a market):
Comparing demand between two shows in a single market is straightforward with Demand Expressions: If Running Man had the same 783,995 Demand Expressions in the United States as in Singapore, that would mean its demand in the US is lower than in Singapore, as the US has a bigger population.
Demand Expressions per Capita (DEx/c) (across markets):
Demand Expressions per capita, or Demand per capita in short, enables an easy comparison of content popularity across all markets, by scaling the Demand Expression metric according to a country's population. The below chart shows that on August 21, 2017 Running Man was almost twice as poplar in Singapore than Malaysia.
You can find more information on our standardized global metric, here: