We know that benchmarking the demand of your shows or those of your competitors is an important measure of success for entertainment analytics.
You can visualize insights for competitive analysis or for your own titles using the Demand Distribution Curve found in the Shows module.
What insights can the Demand Distribution Curve provide you with?
The Demand Distribution curve illustrates how a TV shows', Movies', and Talents' popularity compares to the demand benchmark, which is a measure of the average demand across all titles and talent. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the“Average” range in the United States and in the “Good” range in France.
You can easily read the Demand Distribution Curve by looking at the demand benchmark at the bottom and top of the graph. For example, if a show falls in the “Outstanding” bucket, it falls within the top 2.7% of shows and is between 8x - 32x more popular than the average show.
Learn how to read the Demand Distribution Curve by watching this short video and begin benchmarking your show against thousands of titles available for comparison in DEMAND360 Lite.