Demand Distribution is the application of a distribution curve to the measurement of Demand. Parrot has found that Demand based performance adheres to a standard or asymmetrical distribution and as such Show(s) or Portfolio(s) can be plotted on such a curve and you can see not only how well it does against the average Show (Benchmark) but also how many Shows perform to a similar level.
Parrot has established five buckets of performance based on the Demand Distribution curve to assist in the quick identification of compared content.
Content that is below 0.01x the average (24.4% of content) is considered Below Average
Content that is between 0.01x and 2x the average (64.1% of content) is considered Average
Content that is between 2x and 8x the average (8.6% of content) is considered Good
Content that is between 8x and 32x the average (2.7% of content) is considered Outstanding
Content that is over 32x the average (0.2% of content) is considered Exceptional