What are Genes or Metadata?

An introduction to how Genes also known as Metadata is used in DEMAND360 Enterprise

Product Education avatar
Written by Product Education
Updated over a week ago

Genes, sometimes called Metadata, are information, qualities, properties of content - of a Show, Movie or Talent.

They can include information such as:

  • Current distributing Network/Platform

  • Home Market (Country/Market of Origin)

  • Home Language

  • Airing status and period (years)

  • IMDb Rating

  • Synopsis

  • Genres

  • Moods

  • Original Platform

We curate the accuracy of Genes constantly by seeking consensus between our sources. Occasionally this may lead to inconsistencies with any single data source.

Several Genes are so important that they achieve a quasi-entity status. Platforms, Original Platforms, and Genres can have a much greater presence in DEMAND360 via dedicated pages and/or Pre-Set Portfolios which allows for richer analysis and insight.

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