Parrot Analytics has created a new way to measure demand of talent that utilizes an empirical approach to capture billions of data points from real audience activity relating to individuals.
The ability to benchmark talent against the market average as well as other talent provides a new way to evaluate individuals, enabling smarter decision making.
Here's a brief look at the differences between the older way of measuring talent and the Parrot way:
The Old Way:
Outdated panel-based methodology
Sample sizes in millions
No country-specific insights
No global insights
Lack of clarity on changes over time
Governed by media companies
The Parrot Way:
Empirical approach captures actual audience interactions with talent
Billions of data points updated every day in real time
Over 10,000+ talent across dozens of professions
Country-specific AND global insights for every talent
Time-series options to track demand over time
Accessible dashboard with beautiful graphics
Relevant metrics that work alongside content demand
Independent database not governed by media companies