The DemandRank™ weights for Movie Demand are the same as for TV Demand so that the two metrics are comparable.
DemandRank™ is our global TV analytics algorithm that weights each expression of demand based on the time and effort it takes by the consumer. For example, a purchase is a stronger indication of demand for a show than a page view, so it would have a higher weight. Similarly, streaming an entire movie will be rated higher than making a comment about it on a social media platform. This allows us to filter through the 'noise' out there and assess the true levels of demand.