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Movie Demand
Can I sum demand across Movie, TV and Talent to calculate the total share of demand?
Can I sum demand across Movie, TV and Talent to calculate the total share of demand?

Understand how TV, Movie and Talent Demand compare to each other.

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Written by Product Education
Updated over a week ago

Movie Demand is designed to be comparable to TV Demand - thus it can be summed to find the total demand of a catalog, the share of demand, etc.

However, you cannot directly compare Talent Demand to TV or Movie Demand because of the differences in methodology behind capturing the demand. Therefore, Talent Demand cannot be included in this total.

๐Ÿ’กTip: Although Talent Demand is not directly comparable, you can use the Comparator analysis to quickly identify trends and correlations between content and talent despite the differences in methodology.

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