You can see the gender breakdown behind demand for TV shows, movies, and talent in DEMAND360 using the Audience Demographics add-on.

Two gender segments are provided; male and female. Gender is based on our proprietary model that encompasses data from users’ social profiles including the profile photo, screen name and bio.

Understanding gender preferences offers deeper insight into larger trends and audience insights, making strategic decision-making easier for marketing, programming, acquisition, and strategy teams tasks with targeting a specific demographic.

In this example, we see the audience behind demand for Game of Thrones is fairly even; overall gender distribution for this title is 51.7% Male, 48.3% Female.

The audience for Outlander skews much more female; overall gender distribution for this title is 27% Male, 73% Female.

You can find demographic insights in the Leaderboard pages for TV, movies, and talent, as well as the individual show or movie profile pages.

To explore deeper insights around gender preferences for genres, catalogs, or concepts, reach out to our Enterprise insights team for custom research:

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