The Scatter Plot visualizes the demand distribution of a high volume of titles to easily compare patterns across platforms, genres or other portfolios.
Explore the following questions:
How well is each platform capturing audience attention?
What does the content landscape look like across different genres?
How well are different portfolios performing compared to each other?
Example:
Let's look a few different settings to understand the visualization power of the Scatter Plot.
You can select from three different portfolio types in the Analysis Builder:
Platforms
Genres
Custom
You can select the platform catalogs you want to analyze based on:
TV shows and/or movies
Full catalog, licensed slates or original slates (for TV shows)
Platform availability market
In this example, we have selected portfolios of original TV shows available in the US for 5 platforms (Amazon Prime Video, Apple TV+, Disney+, Hulu, Netflix).
We can further refine the analysis by only selecting titles that have been released in 2024.
The Scatter Plot chart instantly visualizes the content landscape, highlighting how each of the platforms is performing.
You can further refine your analysis by using the Gene filters. For example, you can look at titles that skew >60% Female.
Note: The Audience Demographics add-on module has to be enabled for this analysis.
💡Tip: To really hone in your analysis, try using custom portfolios. Custom portfolios allow for maximum flexibility when it comes to which sets of shows or movies you want to analyze. Learn how in this quick video.