Demand Distribution

Understand how to answer industry questions with Demand Distribution

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Written by Product Education
Updated over a week ago

The Demand Distribution chart visualizes the demand for one or multiple titles or talent in the context of the market average. You can use this visualization for TV shows, movies, talent, genres or any portfolio.

Explore the following questions:

  • How does a title compare to comp set of titles and the market average?

  • What are the most popular genres in my local market?

  • What are the most exceptional original titles within a specific genre on a specific platform?

Understanding Demand Distribution

If we rank all the titles within a market by their Demand and plot the result, a familiar long-tail distribution appears, which is a well- documented pattern observed in empirical data collection and analysis.

We call this the Demand Distribution Curve.

The Demand Distribution Curve illustrates how a title’s or talent's popularity compares to other titles and is divided into performance buckets, ranging from “Below Average” to “Exceptional".

A show falls into one of these buckets depending on how many times more or less demand it compares to the Demand Benchmark.

💡Tip: Use custom portfolios to set custom benchmarks on the demand distribution curve. Learn more in this quick video.

Example 1: What are the most in demand movies that were released in 2022?

First, navigate to the Demand Distribution Analyze module in the side menu.

Under Movie Content select all movies.

For this analysis, we want to look at demand globally so under Markets we select Worldwide.

We want to look at the demand expressed during the year 2022 so we select Year 2022 in the Time section.

We only want to analyze movies that have been released in 2022 so in the Gene Filter section, we select the custom Release Date range 1 Jan - 31 Dec 2022.

This analysis gives you a quick visual overview of the most in demand movies released in 2022 and their average demand, e.g. The Batman was 77.64x more in demand than the average movie worldwide in 2022.

Example 2: What are the most popular genres in my local market?

To see genres, simply select Genre Portfolios under Selected Content - ensure that Group is select from the drop down.

In this example, we can see that titles in the Dystopian genre are 12.19x more in demand than the average title in the US in the last 30 days.

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