Benchmark talent against the market average to inform your promotional strategy.
Question: Which talent should I leverage for promotion in which markets?
Brie Larson and Scarlett Johansson have similar demand in the United States in December 2022 - February 2023.
On the contrary - globally, Scarlett Johansson is more in-demand than Brie Larson, with 52% more demand for the same time period.
Understanding the nuances between global and market-specific demand can help to inform your promotional strategy.