How to use global demand data

Learn how to utilize demand data to solve your business challenges.

13 articles in this collection
Written by Rebekah Parrot

OTT

Understanding Affinity

Learn audience preferences using actual consumption data

Written by Rebekah Parrot
Updated over a week ago

How do I select the best content for my market to drive subscriptions?

Written by Rebekah Parrot
Updated over a week ago

Which content should be added to or removed from my library?

Written by Rebekah Parrot
Updated over a week ago

I'm back from a pilots screening. Which shows should I acquire?

Written by Rebekah Parrot
Updated over a week ago

Which genres are most in demand on a particular SVOD service?

Written by Rebekah Parrot
Updated over a week ago

Marketing and Advertising

Which brands should I advertise my content with?

Written by Rebekah Parrot
Updated over a week ago

How does Demand for my content brand ebb and flow during and in between seasons?

Written by Rebekah Parrot
Updated over a week ago

How did my marketing campaign affect Demand?

Written by Rebekah Parrot
Updated over a week ago

Studios

How is my portfolio performing vs another major player?

Written by Rebekah Parrot
Updated over a week ago

How do I maximize my sales revenue internationally?

Written by Rebekah Parrot
Updated over a week ago

How do I find under-monetized markets or shows?

Written by Rebekah Parrot
Updated over a week ago

Broadcasters

A show's performance has been disappointing. What went wrong?

Written by Rebekah Parrot
Updated over a week ago

Linear ratings skew towards older audiences. How do I value my content?

Written by Rebekah Parrot
Updated over a week ago