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How to use global demand data
How to use global demand data
Learn how to utilize demand data to solve your business challenges.
13 articles in this collection
Written by
Rebekah Parrot
OTT
Understanding Affinity
Learn audience preferences using actual consumption data
Written by
Rebekah Parrot
Updated over a week ago
How do I select the best content for my market to drive subscriptions?
Written by
Rebekah Parrot
Updated over a week ago
Which shows should be added to or removed from my library?
Written by
Rebekah Parrot
Updated over a week ago
I'm back from a pilots screening. Which shows should I acquire?
Written by
Rebekah Parrot
Updated over a week ago
Which genres are most in demand on a particular SVOD service?
Written by
Rebekah Parrot
Updated over a week ago
Marketing and Advertising
Which brands should I advertise my TV content with?
Written by
Rebekah Parrot
Updated over a week ago
How does Demand for my TV brand ebb and flow during and in between seasons?
Written by
Rebekah Parrot
Updated over a week ago
How did my marketing campaign affect Demand?
Written by
Rebekah Parrot
Updated over a week ago
Studios
How is my portfolio performing vs another major player?
Written by
Rebekah Parrot
Updated over a week ago
How do I maximize my sales revenue internationally?
Written by
Rebekah Parrot
Updated over a week ago
How do I find under-monetized markets or shows?
Written by
Rebekah Parrot
Updated over a week ago
Broadcasters
A show's performance has been disappointing. What went wrong?
Written by
Rebekah Parrot
Updated over a week ago
Linear ratings skew towards older audiences. How do I value my content?
Written by
Rebekah Parrot
Updated over a week ago