# Parrot Analytics Help Center

> Help center for Parrot Analytics

## About global demand data

- [What is Demand?](https://helpcenter.parrotanalytics.com/en/articles/3787220-what-is-demand.md): Learn the methodology behind demand measurement.
- [What is DemandRank™?](https://helpcenter.parrotanalytics.com/en/articles/3787219-what-is-demandrank.md): Understanding the demand measurement algorithm methodology
- [What is the Demand Multiplier?](https://helpcenter.parrotanalytics.com/en/articles/7219894-what-is-the-demand-multiplier.md): Understand why the demand multiplier is the unit of demand
- [What are your data sources in more detail?](https://helpcenter.parrotanalytics.com/en/articles/3787229-what-are-your-data-sources-in-more-detail.md): Demand expression platforms
- [Technical guide to demand measurement](https://helpcenter.parrotanalytics.com/en/articles/4136768-technical-guide-to-demand-measurement.md)
- [Overview of Demand Shares](https://helpcenter.parrotanalytics.com/en/articles/5518599-overview-of-demand-shares.md): Learn about the different types of Demand Shares released by Parrot Analytics
- [What are OTT Demand Shares?](https://helpcenter.parrotanalytics.com/en/articles/5525204-what-are-ott-demand-shares.md): Learn about the analysis powering OTT Demand Share charts
- [What are OTT Demand Shares By Series Type?](https://helpcenter.parrotanalytics.com/en/articles/5525211-what-are-ott-demand-shares-by-series-type.md): Learn about the analysis powering OTT Demand Share By Series Type charts
- [What are Corporate Demand Shares?](https://helpcenter.parrotanalytics.com/en/articles/5525190-what-are-corporate-demand-shares.md): Learn about the analysis powering Corporate Demand Share charts
- [What are Originals Demand Shares?](https://helpcenter.parrotanalytics.com/en/articles/5525182-what-are-originals-demand-shares.md): Learn about the analysis powering Originals Demand Shares charts
- [Are linear ratings included in demand measurements?](https://helpcenter.parrotanalytics.com/en/articles/3787237-are-linear-ratings-included-in-demand-measurements.md): How to differentiate between linear ratings and demand
- [How Parrot Analytics defines a digital original \(SVOD original, streaming original\) series](https://helpcenter.parrotanalytics.com/en/articles/3787194-how-parrot-analytics-defines-a-digital-original-svod-original-streaming-original-series.md)
- [Is historic demand data always available?](https://helpcenter.parrotanalytics.com/en/articles/3787242-is-historic-demand-data-always-available.md)
- [How do you select which content you track?](https://helpcenter.parrotanalytics.com/en/articles/3787236-how-do-you-select-which-content-you-track.md): Understanding the Content Discovery Engine
- [What are the minimum data requirements for a TV show, movie or talent to be available on the system?](https://helpcenter.parrotanalytics.com/en/articles/3787231-what-are-the-minimum-data-requirements-for-a-tv-show-movie-or-talent-to-be-available-on-the-system.md)
- [Is demand for English-language content, expressed in a local language, still being captured?](https://helpcenter.parrotanalytics.com/en/articles/3787244-is-demand-for-english-language-content-expressed-in-a-local-language-still-being-captured.md)
- [Does Parrot Analytics track cross-device content demand?](https://helpcenter.parrotanalytics.com/en/articles/3787247-does-parrot-analytics-track-cross-device-content-demand.md)
- [How can content and SVOD platforms generate demand in markets where they are not yet available?](https://helpcenter.parrotanalytics.com/en/articles/3787195-how-can-content-and-svod-platforms-generate-demand-in-markets-where-they-are-not-yet-available.md): Understand the effects of the globalization of content.

## DEMAND360 Enterprise

- [Getting Started with DEMAND360](https://helpcenter.parrotanalytics.com/en/articles/6950058-getting-started-with-demand360.md): A walkthrough of the DEMAND360 platform
- [Using Plexie to speed up your analysis](https://helpcenter.parrotanalytics.com/en/articles/9797631-using-plexie-to-speed-up-your-analysis.md): Learn about Plexie - entertainment's next-gen analytics AI
- [What are Pulse Metrics?](https://helpcenter.parrotanalytics.com/en/articles/5377949-what-are-pulse-metrics.md): Check a title's pulse and get an instant picture of performance
- [What are Gene Filters?](https://helpcenter.parrotanalytics.com/en/articles/5521133-what-are-gene-filters.md): Learn how to use gene filters across Analyze modules
- [What are Genes or Metadata?](https://helpcenter.parrotanalytics.com/en/articles/4840423-what-are-genes-or-metadata.md): An introduction to how Genes also known as Metadata is used in DEMAND360 Enterprise
- [What are Platforms?](https://helpcenter.parrotanalytics.com/en/articles/4840440-what-are-platforms.md): Introduction to how Platforms are present and used in DEMAND360
- [What is an Original Platform?](https://helpcenter.parrotanalytics.com/en/articles/4840452-what-is-an-original-platform.md): An introduction to Original Platform, Platform Originals and the concepts of Original and Licensed Slates
- [What are Genres and Keywords?](https://helpcenter.parrotanalytics.com/en/articles/4840492-what-are-genres-and-keywords.md): An introduction to Genres in DEMAND360 Enterprise
- [Genre Tags Dictionary](https://helpcenter.parrotanalytics.com/en/articles/8615472-genre-tags-dictionary.md): Understand what each genre tag means
- [What is the Analysis Builder and how does it work?](https://helpcenter.parrotanalytics.com/en/articles/9613603-what-is-the-analysis-builder-and-how-does-it-work.md)
- [Profile Pages](https://helpcenter.parrotanalytics.com/en/articles/10624754-profile-pages.md): How to assess a title's performance on its profile page
- [Leaderboard](https://helpcenter.parrotanalytics.com/en/articles/8342679-leaderboard.md): Understand how to answer industry questions with the leaderboard
- [Demand Distribution](https://helpcenter.parrotanalytics.com/en/articles/6953862-demand-distribution.md): Understand how to answer industry questions with Demand Distribution
- [Scatter Plot](https://helpcenter.parrotanalytics.com/en/articles/6953850-scatter-plot.md): Understand how to answer industry questions with the Scatter Plot
- [Quick Compare](https://helpcenter.parrotanalytics.com/en/articles/6953804-quick-compare.md): Understand how to answer industry questions with Quick Compare
- [Time Shift](https://helpcenter.parrotanalytics.com/en/articles/6958130-time-shift.md): Understand how to answer industry questions with Time Shift
- [Demand vs Supply](https://helpcenter.parrotanalytics.com/en/articles/6958184-demand-vs-supply.md): Understand how to answer industry questions with the Demand vs Supply chart
- [Time Series](https://helpcenter.parrotanalytics.com/en/articles/6953883-time-series.md): Understand how to answer industry questions with Time Series
- [Worldview](https://helpcenter.parrotanalytics.com/en/articles/6953895-worldview.md): Understand how to answer industry questions with Worldview
- [Demand Share](https://helpcenter.parrotanalytics.com/en/articles/6953906-demand-share.md): Understand how to answer industry questions with Demand Share
- [Cross Compare](https://helpcenter.parrotanalytics.com/en/articles/6953932-cross-compare.md): Understand how to answer industry questions with Cross Compare
- [Comparator](https://helpcenter.parrotanalytics.com/en/articles/8269620-comparator.md): Understand how to answer industry questions with Comparator
- [Platform Leaderboard](https://helpcenter.parrotanalytics.com/en/articles/10389449-platform-leaderboard.md): Understand how to answer industry questions with the platform leaderboard
- [What are Markets?](https://helpcenter.parrotanalytics.com/en/articles/4840655-what-are-markets.md): An introduction to Markets in DEMAND360 Enterprise
- [What markets are included in a DEMAND360 Enterprise subscription?](https://helpcenter.parrotanalytics.com/en/articles/6336016-what-markets-are-included-in-a-demand360-enterprise-subscription.md): DEMAND360 Enterprise provides data for 90+ markets
- [What are Regions?](https://helpcenter.parrotanalytics.com/en/articles/4840672-what-are-regions.md): How to use Regions in DEMAND360
- [What are Pre-Set Regions?](https://helpcenter.parrotanalytics.com/en/articles/4840803-what-are-pre-set-regions.md): An introduction to Pre-Set Regions
- [Custom Regions](https://helpcenter.parrotanalytics.com/en/articles/4840805-custom-regions.md): An introduction to Custom Regions
- [Portfolios](https://helpcenter.parrotanalytics.com/en/articles/4770895-portfolios.md): What are Portfolios in DEMAND360 Enterprise?
- [What are Pre-Set Portfolios?](https://helpcenter.parrotanalytics.com/en/articles/4840578-what-are-pre-set-portfolios.md): An introduction to Pre-Set Portfolios in DEMAND360 Enterprise
- [What are Custom Portfolios?](https://helpcenter.parrotanalytics.com/en/articles/4840647-what-are-custom-portfolios.md): How to create custom portfolios
- [Why should I bookmark shows, talent or movies?](https://helpcenter.parrotanalytics.com/en/articles/7730852-why-should-i-bookmark-shows-talent-or-movies.md): Understand how to get the most out of bookmarks in DEMAND360
- [How do I request a show, movie or talent?](https://helpcenter.parrotanalytics.com/en/articles/7910077-how-do-i-request-a-show-movie-or-talent.md): Find out how to get a show, movie or talent added to DEMAND360
- [Can I download data from DEMAND360?](https://helpcenter.parrotanalytics.com/en/articles/5170549-can-i-download-data-from-demand360.md): Yes. It's easy to download/export data from DEMAND360.
- [What is the difference between Average Demand and Peak Demand?](https://helpcenter.parrotanalytics.com/en/articles/4853803-what-is-the-difference-between-average-demand-and-peak-demand.md): Definitions of Average vs Peak Demand in DEMAND360 Enterprise
- [Can I set a default market for all charts?](https://helpcenter.parrotanalytics.com/en/articles/8274488-can-i-set-a-default-market-for-all-charts.md)
- [Where can I find release notes and the latest updates to DEMAND360?](https://helpcenter.parrotanalytics.com/en/articles/8627991-where-can-i-find-release-notes-and-the-latest-updates-to-demand360.md): Learn how to stay updated with the latest updates and releases
- [How can I analyze TV shows and movies together?](https://helpcenter.parrotanalytics.com/en/articles/9500747-how-can-i-analyze-tv-shows-and-movies-together.md)
- [What is Full Catalog Search?](https://helpcenter.parrotanalytics.com/en/articles/11391819-what-is-full-catalog-search.md): Understand the difference between standard and full catalog search
- [What is Spotlight?](https://helpcenter.parrotanalytics.com/en/articles/11422797-what-is-spotlight.md)

## Movie Demand

- [What is theatricality?](https://helpcenter.parrotanalytics.com/en/articles/6406367-what-is-theatricality.md): Understand Release Types in Movie Demand
- [How many movies are available in Movie Demand?](https://helpcenter.parrotanalytics.com/en/articles/6207717-how-many-movies-are-available-in-movie-demand.md)
- [What are the data sources for Movie Demand?](https://helpcenter.parrotanalytics.com/en/articles/6216853-what-are-the-data-sources-for-movie-demand.md)
- [How do we weight data sources for Movie Demand?](https://helpcenter.parrotanalytics.com/en/articles/6216858-how-do-we-weight-data-sources-for-movie-demand.md)
- [Can I sum demand across Movie, TV and Talent to calculate the total share of demand?](https://helpcenter.parrotanalytics.com/en/articles/6216875-can-i-sum-demand-across-movie-tv-and-talent-to-calculate-the-total-share-of-demand.md): Understand how TV, Movie and Talent Demand compare to each other.
- [How do you measure demand for franchises, sequels, and trilogies?](https://helpcenter.parrotanalytics.com/en/articles/6216879-how-do-you-measure-demand-for-franchises-sequels-and-trilogies.md): e.g. LOTR, Need for Speed

## Talent Demand

- [Talent Profiles](https://helpcenter.parrotanalytics.com/en/articles/8822801-talent-profiles.md)
- [Custom Benchmarks for Talent](https://helpcenter.parrotanalytics.com/en/articles/8823606-custom-benchmarks-for-talent.md)
- [Creating Custom Content Portfolios with the Talent \(Cast\) Filter](https://helpcenter.parrotanalytics.com/en/articles/8823640-creating-custom-content-portfolios-with-the-talent-cast-filter.md)
- [How do I use DEMAND360 for casting and marketing decisions?](https://helpcenter.parrotanalytics.com/en/articles/8352967-how-do-i-use-demand360-for-casting-and-marketing-decisions.md): Understand how to use talent demand to evaluate talent for casting and marketing decisions
- [Has a breakout role or marketing campaign affected the demand of a talent?](https://helpcenter.parrotanalytics.com/en/articles/8352972-has-a-breakout-role-or-marketing-campaign-affected-the-demand-of-a-talent.md): Understand how to use talent demand to answer industry questions
- [Which talent should I leverage for promotion in which markets?](https://helpcenter.parrotanalytics.com/en/articles/8823739-which-talent-should-i-leverage-for-promotion-in-which-markets.md)
- [I've narrowed down my talent selection, how do I finalize my decision?](https://helpcenter.parrotanalytics.com/en/articles/8352996-i-ve-narrowed-down-my-talent-selection-how-do-i-finalize-my-decision.md): Understand how to use talent demand to answer industry questions
- [How can I measure synergies between talent and content?](https://helpcenter.parrotanalytics.com/en/articles/8352987-how-can-i-measure-synergies-between-talent-and-content.md): Understand how to use talent demand to answer industry questions
- [What types of talent does Parrot Analytics track?](https://helpcenter.parrotanalytics.com/en/articles/5456246-what-types-of-talent-does-parrot-analytics-track.md): Learn who is included within Talent Demand
- [How long has Parrot Analytics been collecting talent demand data?](https://helpcenter.parrotanalytics.com/en/articles/5456273-how-long-has-parrot-analytics-been-collecting-talent-demand-data.md)
- [How can I make a request to add someone to Talent Demand?](https://helpcenter.parrotanalytics.com/en/articles/5456254-how-can-i-make-a-request-to-add-someone-to-talent-demand.md): Learn how to add someone to the talent database
- [Is Talent Demand market-specific? Which markets can be analyzed?](https://helpcenter.parrotanalytics.com/en/articles/5456281-is-talent-demand-market-specific-which-markets-can-be-analyzed.md): Learn which markets you can analyze for talent demand
- [Are deceased people included within Talent Demand?](https://helpcenter.parrotanalytics.com/en/articles/5456251-are-deceased-people-included-within-talent-demand.md): Talent Demand includes both living and deceased people.
- [Can talent demand be compared directly to TV and movie demand and vice versa?](https://helpcenter.parrotanalytics.com/en/articles/5456278-can-talent-demand-be-compared-directly-to-tv-and-movie-demand-and-vice-versa.md)
- [What makes Talent Demand different from other talent tracking tools?](https://helpcenter.parrotanalytics.com/en/articles/5456261-what-makes-talent-demand-different-from-other-talent-tracking-tools.md): Learn what differentiates Parrot Analytics' Talent Demand from other talent measurement tools
- [How can I get access to Talent Demand?](https://helpcenter.parrotanalytics.com/en/articles/5518348-how-can-i-get-access-to-talent-demand.md)

## Sports Demand

- [What is Sports Demand](https://helpcenter.parrotanalytics.com/en/articles/14792882-what-is-sports-demand.md)
- [How can I get access to Sports Demand?](https://helpcenter.parrotanalytics.com/en/articles/14790759-how-can-i-get-access-to-sports-demand.md)

## Audience Demographics

- [Segmenting Audience Demographics by market](https://helpcenter.parrotanalytics.com/en/articles/6539532-segmenting-audience-demographics-by-market.md): Learn more about audience demographics data
- [Gender breakdown in Audience Demographics](https://helpcenter.parrotanalytics.com/en/articles/6513091-gender-breakdown-in-audience-demographics.md): Learn our approach to gender demographics
- [Generational definitions in Audience Demographics](https://helpcenter.parrotanalytics.com/en/articles/6513097-generational-definitions-in-audience-demographics.md): Learn how we define generational cohorts in Audience Demographics
- [How can I get access to Audience Demographics?](https://helpcenter.parrotanalytics.com/en/articles/6513105-how-can-i-get-access-to-audience-demographics.md): Learn how to add Audience Demographics to your DEMAND360 subscription.
- [How can I compare the audience profiles of shows, movies and cast members?](https://helpcenter.parrotanalytics.com/en/articles/8331911-how-can-i-compare-the-audience-profiles-of-shows-movies-and-cast-members.md): Understand how to compare audience profiles

## Audience Sentiment

- [How can I get access to Audience Sentiment?](https://helpcenter.parrotanalytics.com/en/articles/7016760-how-can-i-get-access-to-audience-sentiment.md): Learn how to add Audience Sentiment to your DEMAND360 subscription.
- [Audience Sentiment for Talent](https://helpcenter.parrotanalytics.com/en/articles/14832368-audience-sentiment-for-talent.md)

## DEMAND360 Lite

- [Grouping TV shows using Collections](https://helpcenter.parrotanalytics.com/en/articles/3856396-grouping-tv-shows-using-collections.md): Monitor TV show performance by platform, market, genre and more.
- [Adjusting the time period in DEMAND360 Lite](https://helpcenter.parrotanalytics.com/en/articles/3856450-adjusting-the-time-period-in-demand360-lite.md): How to toggle the available time periods in DEMAND360 Lite.
- [Customizing your DEMAND360 Lite experience](https://helpcenter.parrotanalytics.com/en/articles/3873166-customizing-your-demand360-lite-experience.md): Use bookmarks to group your go-to shows, platforms, markets and reports.
- [See more than top 10s with the TV leaderboard](https://helpcenter.parrotanalytics.com/en/articles/4374959-see-more-than-top-10s-with-the-tv-leaderboard.md): The leaderboard view in the Shows page provides an infinite ranking of TV shows.
- [Measure popularity of TV shows, Movies, and Talent through benchmarking](https://helpcenter.parrotanalytics.com/en/articles/3851212-measure-popularity-of-tv-shows-movies-and-talent-through-benchmarking.md): How to find and use the Demand Distribution Curve on the Show details page
- [Uncovering opportunity markets using travelability](https://helpcenter.parrotanalytics.com/en/articles/3851953-uncovering-opportunity-markets-using-travelability.md): Monetize your content internationally by understanding the global travelability.
- [Shows Heating Up](https://helpcenter.parrotanalytics.com/en/articles/3856279-shows-heating-up.md): Why are these shows heating up?
- [What markets are included in a DEMAND360 Lite subscription?](https://helpcenter.parrotanalytics.com/en/articles/3788109-what-markets-are-included-in-a-demand360-lite-subscription.md): DEMAND360 Lite provides data for 50 markets and worldwide.

## Account Terms and Information

- [I'm getting an error message that says user is disabled. How do I correct this?](https://helpcenter.parrotanalytics.com/en/articles/5857626-i-m-getting-an-error-message-that-says-user-is-disabled-how-do-i-correct-this.md): What to do if your account is disabled.
- [Billing and account information for your DEMAND360 Lite subscription](https://helpcenter.parrotanalytics.com/en/articles/3787156-billing-and-account-information-for-your-demand360-lite-subscription.md): How to renew, switch, cancel and reactivate your subscription
- [How do I cancel my DEMAND360 Lite subscription?](https://helpcenter.parrotanalytics.com/en/articles/3904667-how-do-i-cancel-my-demand360-lite-subscription.md): Learn how to cancel your subscription.