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Talent Demand Common Questions
Can talent demand be compared directly to TV and movie demand and vice versa?
Can talent demand be compared directly to TV and movie demand and vice versa?
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Written by Product Education
Updated over a week ago

In short, no. You cannot directly compare talent demand to content demand because of the differences in methodology behind capturing the demand.

Talent demand is measured on an individual basis and because of this, we cannot differentiate that a part of demand for a talent is from Title A or Title B.

However, we can make some inferences regarding talent demand and content demand such as โ€œthe demand for this talent went up because Title X launched today.โ€

๐Ÿ’กTip: Use the Comparator analysis to understand synergies and correlations between talent and content demand despite differences in methodology.

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