Movie Demand is designed to be comparable to TV Demand - thus it can be summed to find the total demand of a catalog, the share of demand, etc.
However, you cannot directly compare Talent Demand to TV or Movie Demand because of the differences in methodology behind capturing the demand. Therefore, Talent Demand cannot be included in this total.
💡Tip: Although Talent Demand is not directly comparable, you can use the Comparator analysis to quickly identify trends and correlations between content and talent despite the differences in methodology.