The Demand Distribution chart visualizes the demand for one or multiple entities in the context of the market average. You can use this visualization for TV shows, movies, talent, leagues, teams, platforms, genres or any portfolio.
Explore the following questions:
How does a title compare to a comp set of titles and the market average?
What are the most popular genres in my local market?
What are the most exceptional original titles within a specific genre on a specific platform?
Understanding Demand Distribution
If we rank all instances of an entity within a market by their Demand and plot the result, a familiar long-tail distribution appears, which is a well-documented pattern observed in empirical data collection and analysis.
We call this the Demand Distribution Curve.
Let's take TV shows as an example - the Demand Distribution Curve illustrates how a show's popularity compares to other titles and is divided into performance buckets, ranging from “Below Average” to “Exceptional".
A show falls into one of these buckets depending on how many times more or less demand it has compared to the Demand Benchmark.
💡Tip: Use custom portfolios to set custom benchmarks on the demand distribution curve.
Example 1: What are the most in demand movies that were released in 2022?
Using Plexie or the Analysis Builder, select Movies as Content, Worldwide as the Market and 1 Jan - 31 Dec 2022 as the Release Date. Also, ensure that the Demand period is set to Year 2022.
This analysis gives you a quick visual overview of the most in demand movies released in 2022 and their average demand, e.g. The Batman was 77.64x more in demand than the average movie worldwide in 2022.
Example 2: What are the most popular TV shows genres in the US at the moment?
In this example, we can see that shows in the Western genre are 3.49x more in demand than the average show in the US.
