You can find the Analysis Builder across all Analyze Modules - it helps you answer your business questions by selecting your desired parameters for analysis.
In this article we'll cover
π Analysis Examples
π‘ Understanding the Analysis Builder
The first thing to understand about the Analysis Builder is that there are two layers to your analysis.
Default Settings
1οΈβ£ - First row - define whether you want to analyze individual titles or portfolios - the default has All Content (individual titles) selected.
2οΈβ£ - Second row - add additional filters - the default has Last 30 Days Release Date selected.
Building an Analysis
1οΈβ£ Firstly, define the universe of individual titles and/or portfolios (title groupings) that you want to analyze.
You can select one or more of the following options:
CONTENT - select all titles, TV shows only, movies only or individual titles.
GENRES - select all or individual genres which are pre-set Live Portfolios - best if you want to analyze genres as groupings.
PLATFORMS - select all or individual platforms which are pre-set Live Portfolios. You can select either all titles, TV shows only or movies only. For TV shows you can also select either the full, original or licensed catalog.
CUSTOM PORTFOLIOS - select one or multiple custom portfolios. Custom portfolios can be created by you and your team.
2οΈβ£ Secondly, layer additional filters on top of your selection. Once you've defined whether you want to analyze individual titles or portfolios you can further filter down your selection by genre, platform, release date and more.
You can select none, one or multiple of the following filters:
GENRES - Filter by one or multiple genres and specify AND, OR and EXCLUDE conditions, for example only show Action or Adventure titles, excluding Children.
PLATFORM AVAILS - Filter by the platform availability market, for example only analyze titles that are available on Netflix Brazil.
RELEASE DATE - Analyze titles that were released in a specific time period or that are going to be released, for example view the demand of titles that are going to be released within the next 90 days.
TALENT (CAST) - View the content portfolio of a specific talent (as an actor or behind the camera). For example, see all shows and movies that Adam Sandler has acted in.
You can also choose from a range of other filters to add.
Note: Don't forget to set the Market and Time Period for your analysis. The Market will automatically match any platform availability markets you have selected in the Analysis Builder.
π Analysis Examples
Analyzing TV shows in the animation genre available on Disney+ US
Analysis
Time-Series Chart
Comparing a show with other shows in the genre released around the same time
Analysis
Demand Distribution Chart
Visualizing the performance of Netflix titles across genres
Analysis
Scatter Plot Chart
Note: You can find the Analysis Builder in the following TV & Movie Analyze Modules
Time Series
Demand Distribution
Scatter Plot
Worldview
The Leaderboard & Time Shift pages as well as all Talent pages use different analysis builders.