About global demand data
This section answers "What is demand?" and how it's measured.
By Product1 author18 articles
- Are linear ratings included in demand measurements?
- How Parrot Analytics defines a digital original (SVOD original, streaming original) series
- Is historic demand data always available?
- How do you select which content you track?
- What are the minimum data requirements for a TV show, movie or talent to be available on the system?
- Is demand for English-language content, expressed in a local language, still being captured?
- Does Parrot Analytics track cross-device content demand?
- How can content and SVOD platforms generate demand in markets where they are not yet available?