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FAQ
Are linear ratings included in demand measurements?
Are linear ratings included in demand measurements?

How to differentiate between linear ratings and demand

Product Education avatar
Written by Product Education
Updated over a week ago

No, linear ratings are not included in demand measurement as they are an indication of post facto performance.

Instead, we exclusively focus on online activities related to content, which are subsequently weighted using our Demand Rank algorithm. Our dataset represents empirical content demand and does not rely on any samples, extrapolation or other non-empirical inferences.

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