DemandRank™ is our global analytics algorithm that weights demand based on the time and effort it takes by the consumer. For example, a purchase is a stronger indication of demand for a show than a page view, so it would have a higher weight. Similarly, streaming an entire episode of a TV show will be rated higher than making a comment on a social media platform. This allows us to filter through the 'noise' out there and assess the true levels of demand.