Custom Portfolios are portfolios created by yourself or your peers within your company account. Custom Portfolios can be private to yourself or shared with your peers, or shared with you.
Custom Portfolios allow you to add a static or dynamic list of titles/talent to a portfolio and are created by either selecting individual titles/talent or using Filters to select the titles/talent that you're interested in.
Create Custom Portfolios to analyze:
Comp titles
Franchise titles
Cast members
Titles with a specific sub-genre or theme
Sample Question: Compare a show to a portfolio of shows
How does the show Ms. Marvel compare to other shows that are either Comedy-Action or Comedy-Crime?
To start, select the type of portfolio you want to create from the side navigation - Content or Talent Portfolios - in this example, we choose Content Portfolios > Create & Manage. Then:
Click CREATE NEW PORTFOLIO
Name your portfolio, e.g. type "Comedy-Action"
Use filters to select the titles in your portfolio, e.g. select GENRE Action & Comedy
Select ALL - alternatively you can select titles individually
Click SAVE
Repeat the same process for "Comedy-Crime".
Now to answer the original question "How does the show Ms. Marvel compare to other shows that are either Comedy-Action or Comedy-Crime?", let's switch to the Demand Distribution analysis.
In the Analysis Builder select:
CONTENT: "Ms. Marvel"
CUSTOM PORTFOLIOS: "Comedy-Action" & "Comedy Crime"
The analysis shows that Ms. Marvel has 6.16x the demand of the average title in the US whereas Comedy-Action & Comedy-Crime shows have 3.7x and 2.49x the demand of the average title, respectively.
This means, Ms. Marvel is 1.7x more popular the the average Comedy-Action show and 2.5x more popular than the average Comedy-Crime show.
