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Can talent demand be compared directly to content demand and vice versa?
Can talent demand be compared directly to content demand and vice versa?
Rebekah Parrot avatar
Written by Rebekah Parrot
Updated over a week ago

In short, no. You cannot directly compare talent demand to content demand because of the differences in methodology behind capturing the demand.

Talent demand is measured on an individual basis and because of this, we cannot differentiate that a part of demand for a talent is from Title A or Title B.

However, we can make some inferences regarding talent demand and content demand such as “the demand for this talent went up because Title X launched today.”

Additionally, there is no feedback system which takes content demand into talent demand as part of a signal in generating demand or vice versa.

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