What are Gene Filters?

Learn how to use gene filters across Analyze modules

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Written by Product Education
Updated over a week ago

Gene filters help you gain actionable insights from our demand data. Genes, or metadata, refer to attributes of titles or talent.

You can find gene filters across various Analyze modules for TV, movies and talent.

To demonstrate how gene filters work, we'll look at the TV Shows gene filters as an example.

By Audience

By Audience filters titles based on their audiences' demographic composition.

Use this filter to view titles or talent that have an audience with specific gender and/or generation criteria.

For example, if you want to see titles that heavily over-index with a specific gender, you can filter by audiences that are either 80% female or 80% male skewed.

Note: You need to be subscribed to the Audience Insights add-on module to use this filter.

By OTT Platform Avails

By OTT Platform Avails filters titles that are available only on OTT (over-the-top also known as streaming) platforms. Read more on Platforms here.

Use this filter to narrow down your selection to view titles ONLY available on streaming platforms.

By Original Network

By Original Network filters content that was originally aired on networks AND OTT platforms.

Use this filter to narrow down your selection to view content that originally aired on broadcast networks as well as streaming platforms.

By Genres

By Genres filters content by main genre. There are more than 75 genres to choose from. Read more about Genres here

By Country of Origin

By Country of Origin filters titles by the country where it was originally produced.

Use this filter to view titles from a specific country in order to view the demand for those titles in and outside of their home market.

By Release Type

By Release Type filters titles based on their original production type.

There are two options: Digital Original and Network. We define a Digital Original as a multi-episode series where the most recent season was produced or first made available on a streaming platform. Network refers to shows originally created and currently airing only on broadcast networks. Read more about our definition of Digital Originals here.

By Release Date

By Release Date filters titles based on their first season release date.

By Number of Seasons

By Number of Seasons filters shows based on the number of seasons they have.

By Series Type

By Series Type filters shows based on whether they are Scripted or Unscripted.

By Original Language

By Original Language filters content based on its original language.

By Series Status

By Series Status filters titles based on whether a title is current, has ended, is in production, is returning or upcoming.

By Release Strategy

By Release Strategy filters shows based on their release strategy.

You can filter by the following Release Strategies:

  • Binge - only one release date and more than one episode per season.

  • Partial Binge - two release dates and more than one episode per season.

  • Periodic - more than two episodes and more than two release dates per season.

  • Episodic - only one episode at a time.

  • Mixed - more than one release strategies across its lifetime.

Analysis Examples

Let's look at a few filter combinations for common analyses.

Inquiry 1: You want to determine the demand for shows from the audiences of the country they originated from. For example, what is the demand for Spanish shows with Spanish audiences?


Gene: Country of Origin > Spain

Market: Spain

Time: n/a

Inquiry 2: You want to know the top digital original dramas in the world for the year 2020.


Gene: Genre > Drama; Release Type > Digital Original

Market: Worldwide

Time: Year 2020

Inquiry 3: You want to learn the last three months of American demand for Netflix's newest original shows released this year to date.


Genes: Original Network > Netflix; Release Type > Digital Original; Release Date > Custom (2021-01-01 - Today's Date)

Market: United States

Time: Last 90 days

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