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Movie Demand
Learn how to measure global audience demand for movies in DEMAND360.

What is theatricality?
How many movies are available in Movie Demand?
What are the data sources for Movie Demand?
How do we weight data sources for Movie Demand?
Can I compare Movie Demand to TV Demand? To Talent Demand?
Can I sum demand across Movie/TV/Talent to calculate the total share of demand?
How do you measure demand for franchises, sequels, and trilogies?