TV Show & Movie Profile pages are your one-stop shop to assess title performance.
You can navigate to profile pages from global search or form the Leaderboard.
Profile pages include everything you need to build a performance narrative for internal stakeholders, advertisers, buyers, or partners:
Dive into economic performance metrics such as how much streaming revenue the show has generated as well as how many acquired and retained users the show as driven.
Access metadata like platform availability across markets, genre tags, synopsis, and number of seasons and episodes.
Explore comprehensive demand performance across markets, pulse metrics as well as audience demographic breakdowns.
Economic Performance Metrics
If your company subscribes to Streaming Economics, you'll find detailed revenue and subscriber breakdowns that quantify a title's financial impact.
Parrot Analytics can measure the revenue contribution impact of a title across streaming services and markets, including its ability to acquire and retain subscribers.
Total Streaming Revenue
Total revenue (USD) to date, across all platforms the title was available on, in all regions. Rank shows the title's revenue position amongst all titles on all platforms. Rank change shows movement between the latest available quarter and previous quarter.
Total Acquired Users
Total acquired users to date, across all platforms the title was available on, in all regions. Rank shows the title’s acquired users position amongst all titles on all platforms. Rank change shows movement between the latest available quarter and previous quarter.
Retained Users
Retained users on a specific platform, in a specific region, for a specific quarter. Rank shows the title’s retained users position amongst all titles on the specific platform. Rank change shows movement between the latest available quarter and previous quarter.
Revenue Over Time
Drill into how much revenue the show has generated across regions, platforms and quarters.
Filter the chart on two dimensions:
Region selector - select one or multiple regions
Platform selector - select one or multiple platforms the show was available on
Change the chart view on two dimensions:
Chart breakdowns - see the stacked bar chart by region or platform
Metrics - see cumulative or quarterly revenue in the stacked bar chart
To provide additional context for your analysis, the table on the right displays the revenue ranking of the title, along with the rankings of the titles immediately before and after it, based on the applied filters.
💡 Tip: Use the slider at the top of the chart or presentation mode to create the perfect screenshot.
Acquisition & Retention Impact
Further uncover how the show is driving acquisition and retention across different platforms.
Demand & Pulse Metrics
Whether it’s for TV, movies, talent, or sports, our demand metric captures choice & intent — showing how well something commands audience attention.
Demand reflects the effort people take to connect with the stories and talent they care about.
Depending on your objective , you can explore several demand metrics:
Demand Multiplier: shows how a title compares to the wider market — for example, whether it’s performing in the top 0.2% of all titles.
Demand Rank: a simple, powerful way to highlight the most in-demand titles globally or within a market.
Travelability: measures how far a title travels beyond its home market — a key metric for understanding international potential.
Market Insights
To dig deeper, head to the Market Insights tab to see daily demand across markets — great for understanding regional traction.
Pulse Metrics
Dive into a title's Pulse. The Pulse is a way of understanding a TV show's overall performance in an instant with six points of measurement, each providing an independent measure of performance that is useful in understanding specific strengths and weaknesses of a title. Together, the six contextual metrics provide one overall health analysis for a TV show.
Audience Demographics Metrics
Uncover the audience profile behind shows.
💡 Tip: Export the Title Profile to PDF to share across teams.
