The Time Series chart visualizes changes and trends in demand over time. You can use this chart for TV shows, movies, talent, platforms, genres or any portfolio type.
Explore the following questions:
How is a movie's demand tracking leading up to its premieres in theaters or on streaming platforms?
How is a show's or talent's demand impacted by recent events or marketing campaigns?
What is the impact of a new release on a franchise's demand?
Example 1: How is a movie tracking pre-release relative to competitors?
Let's look at the demand for Christmas (Dec 25th) 2021 wide releases in the US.
Sing 2 had a large marketing effort during the Thanksgiving weekend, then saw a steady increase in demand leading up to release. Licorice Pizza remained mostly flat leading up to the launch, as did a Journal for Jordan, which saw a quicker decrease in demand post theatrical launch than all of the other titles that released that weekend. Knowing the type of release (e.g. theatrical, PVOD, streaming) and primary KPIs, demand can then be used to quantify as a leading indicator of performance.
Use demand as a leading indicator of performance. Compare the overall trends, impact of marketing efforts and pre-release daily demand of titles opening in the same corridor.
Example 2: What is the impact of a new release on a franchise's demand?
Using a Movie Demand example below, demand for each title of the Scream franchise is plotted over Q1 2022. I
We can see that prior to the release of the latest title in January 2022, all the previous Scream installments saw increases in demand, where the 2nd most in-demand title was the original Scream from 1996, and the least in-demand title is Scream 3.
These insights can best be used to inform marketing and pre-release decisions, such as determining which installment to air showings or make available for streaming, and which themes or content could be of focus.
Example 3: How is a show's or talent's demand impacted by recent events or marketing campaigns?
Let's look at the show Euphoria as an example. The premiere for Season 2 was on January 9, 2022, so to see the change in demand before and after the premiere you can select a custom date range, e.g. December 9, 2021 - February 27, 2022.
Below you can see a slight increase in demand just before the premiere and a more steady increase in the weeks thereafter.
Selecting Euphoria's cast members with the same custom date range, you can see that Zendaya's demand remains relatively unchanged with the Season 2 premiere. As the show's star and one of the most in-demand talent in the US, a more notable demand spike appears on February 9 which was when Zendaya's Superbowl Ad was unveiled.
On the other hand, less popular cast members saw a more significant increase in the lead up and after the premiere of Season 2.
💡Tip: To compare demand between content and talent use the Comparator analysis.
You can also compare the time series of multiple seasons aligned to their premiere date to directly compare the changes in demand, pre and post premieres.
💡Tip: To compare the demand between different seasons, use the Time Shift chart.