The Time Series chart visualizes changes and trends in demand over time. You can use this chart for TV shows, movies, talent, platforms, genres or any portfolio type.
Explore the following questions:
How is a title's demand tracking leading up to its premieres in theaters or on streaming platforms?
What are the synergies between a show's and its cast's demand? To what extend is the release of a new season increasing the cast members' demand?
To what extend has marketing activity impacted the demand for a show, movie or talent?
Example:
Let's look at the show Euphoria as an example. You can select the title under TV Shows in the Time Series Analyze module. The premiere for Season 2 was on January 9, 2022, so to see the change in demand before and after the premiere you can select a custom date range, e.g. December 9, 2021 - February 27, 2022.
Below you can see a slight increase in demand just before the premiere and a more steady increase in the weeks thereafter.
To measure synergies between talent and content, you can view the demand for the show's cast in the Time Series chart of Talent Demand.
Selecting Euphoria's cast members with the same custom date range, you can see that Zendaya's demand remains relatively unchanged with the Season 2 premiere. As the show's star and one of the most in-demand talent in the US, a more notable demand spike appears on February 9 which was when Zendaya's Superbowl Ad was unveiled.
On the other hand, less popular cast members saw a more significant increase in the lead up and after the premiere of Season 2.
💡Tip: To compare the demand between different seasons, use the Time Shift chart.
In the Time Shift chart you can compare the time series of multiple seasons aligned to their premiere date to directly compare the changes in demand, pre and post premieres.
