The Demand vs Supply matrix help you uncover whitespace opportunities by comparing demand and supply data of genres or any other portfolio.

How to read this chart

Use the demand vs supply chart to analyze the content landscape by understanding which genres are in high demand and low supply - you can find these in the green quadrant on the chart. These are the genres representing untapped potential, an ideal opportunity for producers and buyers to bring in high potential content to their networks and streaming platforms. The red quadrant, in turn, represents genres that are both in low demand and low supply.

How to use this information

  • Discover the relationship between audience demand and title supply.

  • Identify whitespace opportunities in specific markets by understanding which genres have high demand and low supply.

  • Develop content that audiences want in content genres that are currently under-supplied to maximize strategic growth opportunities.

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