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Talent Demand
How can I evaluate individuals for casting purposes?
How can I evaluate individuals for casting purposes?

Understand how to use talent demand to answer industry questions

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Written by Product Education
Updated over a week ago

Benchmark talent against the market average to inform casting and marketing decisions.

Question: Which talent should I leverage for promotion in which markets?

Brie Larson and Scarlett Johansson have similar demand in the United States in December 2022 - February 2023.

On the contrary - globally, Scarlett Johansson is more in-demand than Brie Larson, with 52% more demand for the same time period.

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