Parrot Analytics

How to differentiate between linear ratings and demand

Are linear ratings included in demand measurements?

How Parrot Analytics defines a digital original (SVOD original, streaming original) series

Is historic demand data always available?

Understanding the Content Discovery Engine

How do you select which content you track?

What are the minimum data requirements for a TV show, movie or talent to be available on the system?

Is demand for English-language content, expressed in a local language, still being captured?

Does Parrot Analytics track cross-device content demand?

Understand the effects of the globalization of content.

How can content and SVOD platforms generate demand in markets where they are not yet available?

Product Education

Find answers and get help from Intercom Support and Community Experts

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