About global demand data

This section answers "What is demand?" and how it's measured.

27 articles in this collection
Written by Rebekah Parrot

TV's Next Paradigm

What is Demand?

Learn the methodology behind demand measurement.

Written by Rebekah Parrot
Updated over a week ago

Context Metrics for applications of demand data

Go beyond demand data with contextual metrics for TV analysis.

Written by Rebekah Parrot
Updated over a week ago

Are linear ratings included in demand measurements?

How to differentiate between linear ratings and demand

Written by Rebekah Parrot
Updated over a week ago

What is a Demand Monetization Index?

Written by Rebekah Parrot
Updated over a week ago

Content Demand Measurement

What are OTT Demand Shares By Series Type?

Learn about the analysis powering OTT Demand Share By Series Type charts

Written by Rebekah Parrot
Updated over a week ago

What are OTT Demand Shares?

Learn about the analysis powering OTT Demand Share charts

Written by Rebekah Parrot
Updated over a week ago

What are Corporate Demand Shares?

Learn about the analysis powering Corporate Demand Share charts

Written by Rebekah Parrot
Updated over a week ago

What are Originals Demand Shares?

Learn about the analysis powering Originals Demand Shares charts

Written by Rebekah Parrot
Updated over a week ago

Technical guide to demand measurement

Written by Rebekah Parrot
Updated over a week ago

Overview of Demand Shares

Learn about the different types of Demand Shares released by Parrot Analytics

Written by Rebekah Parrot
Updated over a week ago

Our title on-boarding and validation process

Written by Rebekah Parrot
Updated over a week ago

What are the minimum data requirements for a TV show to be available on the system?

Written by Rebekah Parrot
Updated over a week ago

How do you select which content you track?

Understanding the Content Discovery Engine

Written by Rebekah Parrot
Updated over a week ago

Is historic demand data always available?

Written by Rebekah Parrot
Updated over a week ago

Is demand for an English-language TV show, expressed in a local language, still being captured?

Written by Rebekah Parrot
Updated over a week ago

Manual local title on-boarding

Written by Rebekah Parrot
Updated over a week ago

Does Parrot Analytics track cross-device content demand?

Written by Rebekah Parrot
Updated over a week ago

Social media data collection

Written by Rebekah Parrot
Updated over a week ago

Audience Sentiment and Mood Analysis

Learn how Parrot Analytics uncovers overall audience feelings and specific moods about TV content

Written by Rebekah Parrot
Updated over a week ago

Title prioritization of local and international TV content

Written by Rebekah Parrot
Updated over a week ago

Demand Expressions

TV demand measurement: What are Demand Expressions?

Written by Rebekah Parrot
Updated over a week ago

Demand Expressions per capita

Written by Rebekah Parrot
Updated over a week ago

Demand Rank

What is DemandRank™?

Understanding the demand measurement algorithm methodology

Written by Rebekah Parrot
Updated over a week ago

What are your data sources in more detail?

Demand expression platforms

Written by Rebekah Parrot
Updated over a week ago

FAQ

How Parrot Analytics defines a digital original (SVOD original, streaming original) series

Written by Rebekah Parrot
Updated over a week ago

How can TV series and SVOD platforms generate demand in markets where they are not yet available?

Understand the effects of the globalization of content.

Written by Rebekah Parrot
Updated over a week ago

What are the global demand trends for digital original TV series?

Written by Rebekah Parrot
Updated over a week ago