About global demand data

What is Demand?

Learn the methodology behind demand measurement.

Written by Rebekah Parrot
Updated over a week ago

Context Metrics for applications of demand data

Go beyond demand data with contextual metrics for TV analysis.

Written by Rebekah Parrot
Updated over a week ago

Can I compare demand for content that is not officially available in certain markets?

Comparing demand across markets regardless of availability.

Written by Rebekah Parrot
Updated over a week ago

Are linear ratings included in demand measurements?

How to differentiate between linear ratings and demand

Written by Rebekah Parrot
Updated over a week ago

What is a Demand Monetization Index?

Written by Rebekah Parrot
Updated over a week ago

What are OTT Demand Shares By Series Type?

Learn about the analysis powering OTT Demand Share By Series Type charts

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Written by Mike Broster
Updated over a week ago

What are OTT Demand Shares?

Learn about the analysis powering OTT Demand Share charts

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Written by Mike Broster
Updated over a week ago

What are Corporate Demand Shares?

Learn about the analysis powering Corporate Demand Share charts

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Written by Mike Broster
Updated over a week ago

What are Originals Demand Shares?

Learn about the analysis powering Originals Demand Shares charts

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Written by Mike Broster
Updated this week

Technical guide to demand measurement

Written by Rebekah Parrot
Updated over a week ago

Overview of Demand Shares

Learn about the different types of Demand Shares released by Parrot Analytics

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Written by Mike Broster
Updated over a week ago

Our title on-boarding and validation process

Written by Rebekah Parrot
Updated over a week ago

What are the minimum data requirements for a TV show to be available on the system?

Written by Rebekah Parrot
Updated over a week ago

How do you select which content you track?

Understanding the Content Discovery Engine

Written by Rebekah Parrot
Updated over a week ago

Is historic demand data always available?

Written by Rebekah Parrot
Updated over a week ago

Is demand for an English-language TV show, expressed in a local language, still being captured?

Written by Rebekah Parrot
Updated over a week ago

Manual local title on-boarding

Written by Rebekah Parrot
Updated over a week ago

Does Parrot Analytics track cross-device content demand?

Written by Rebekah Parrot
Updated over a week ago

Social media data collection

Written by Rebekah Parrot
Updated over a week ago

Audience Sentiment and Mood Analysis

Learn how Parrot Analytics uncovers overall audience feelings and specific moods about TV content

Written by Rebekah Parrot
Updated over a week ago

Title prioritization of local and international TV content

Written by Rebekah Parrot
Updated over a week ago

TV demand measurement: What are Demand Expressions?

Written by Rebekah Parrot
Updated over a week ago

Demand Expressions per capita

Written by Rebekah Parrot
Updated over a week ago

What is DemandRank™?

Understanding the demand measurement algorithm methodology

Written by Rebekah Parrot
Updated over a week ago

What are your data sources in more detail?

Demand expression platforms

Written by Rebekah Parrot
Updated over a week ago

How Parrot Analytics defines a digital original (SVOD original, streaming original) series

Written by Rebekah Parrot
Updated over a week ago

How can TV series and SVOD platforms generate demand in markets where they are not yet available?

Written by Rebekah Parrot
Updated over a week ago

What are the global demand trends for digital original TV series?

Written by Rebekah Parrot
Updated over a week ago