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About global demand data
About global demand data

This section answers "What is demand?" and how it's measured.

Product Education avatar
By Product1 author18 articles

Demand 101


What is Demand?
What is DemandRank™?
What is the Demand Multiplier?
What are your data sources in more detail?
Technical guide to demand measurement

Demand Shares


Overview of Demand Shares
What are OTT Demand Shares?
What are OTT Demand Shares By Series Type?
What are Corporate Demand Shares?
What are Originals Demand Shares?

FAQ


Are linear ratings included in demand measurements?
How Parrot Analytics defines a digital original (SVOD original, streaming original) series
Is historic demand data always available?
How do you select which content you track?
What are the minimum data requirements for a TV show, movie or talent to be available on the system?
Is demand for English-language content, expressed in a local language, still being captured?
Does Parrot Analytics track cross-device content demand?
How can content and SVOD platforms generate demand in markets where they are not yet available?
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