Parrot Analytics

Rebekah Parrot

This section answers "What is demand?" and how it's measured.

Learn the methodology behind demand measurement.

How to differentiate between linear ratings and demand

Learn about the analysis powering OTT Demand Share By Series Type charts

Learn about the analysis powering OTT Demand Share charts

Learn about the analysis powering Corporate Demand Share charts

Learn about the analysis powering Originals Demand Shares charts

Learn about the different types of Demand Shares released by Parrot Analytics

Understanding the Content Discovery Engine

Learn how Parrot Analytics uncovers overall audience feelings and specific moods about content

Understanding the demand measurement algorithm methodology

Understand the effects of the globalization of content.