Parrot Analytics

Product Education

This section answers "What is demand?" and how it's measured.

Learn the methodology behind demand measurement.

Understanding the demand measurement algorithm methodology

Understand why the demand multiplier is the unit of demand

Learn about the different types of Demand Shares released by Parrot Analytics

Learn about the analysis powering OTT Demand Share charts

Learn about the analysis powering OTT Demand Share By Series Type charts

Learn about the analysis powering Corporate Demand Share charts

Learn about the analysis powering Originals Demand Shares charts

How to differentiate between linear ratings and demand

Understanding the Content Discovery Engine

Understand the effects of the globalization of content.