DEMAND360 Enterprise is the entertainment analytics platform designed for executive decision-making across all phases of the content development and monetization lifecycle.
With DEMAND360 Enterprise you get unlimited access to the world's largest behavior, affinity and audience insight datasets for TV shows, movies and talent with daily demand data dating back to 2015, extensive analysis capabilities and visualizations.
This article will help you get the most out of DEMAND360 quickly.
Navigating DEMAND360
Once you log into DEMAND360, try out the following to get started:
Browse the homepage
Search a title or talent
View your DEMAND360 products
Check out our Help resources
1 - Browse the homepage
On the DEMAND360 Homepage - the landing page - you will find curated collections of trending TV shows, movies, and talent. Each carrousel is customizable and can be quickly updated to reflect the market of interest and relevant time period. Once these filters are updated, the carrousel automatically updates.
You can also set a default market for all charts across DEMAND360 in your account settings.
You'll find the latest premium reports and insights on this page, as well as in the Read section.
💡 Tip: Use Bookmarks to quickly refer to your most used shows, talent and more.
2 - Search a title or talent
Search any title or person in the global search bar. Clicking on the result will take you to the Details page - your one-stop place for a single title or person.
3 - View your DEMAND360 products
From the global side navigation you can directly move to any type of analysis for any of our DEMAND products:
TV shows with a TV DEMAND subscription
Movies with a Movie DEMAND subscription
Talent with a Talent DEMAND subscription
Audience Demographics with an add-on module subscription
The Comparator Analysis allows you to explore demand trends across content and talent.
Note: If you have an Enterprise subscription to a DEMAND360 product, you will automatically receive Lite access to any other DEMAND360 products. For example, if you have an Enterprise subscription to TV DEMAND, you will automatically get access to Movie and Talent DEMAND Lite.
4 - Check out our Help resources
To help you get the most from DEMAND360 we have a number of great resources you can refer to any time:
Browse or search articles to learn about our demand data and DEMAND360 functionality. You can access the Help Center through clicking the "?" icon on the top-right.
Learn more about the attention economy, audience demand and analysis frameworks with a comprehensive library of resources, including past webinars.
Click the yellow icon in the bottom-left of the screen to open the in-app messenger which allows you to chat to our support team and stay up-to-date with the latest product improvements.
Understanding Demand
Our global audience demand measurement system tracks the popularity of content by capturing activity from 2B+ global audiences each day, with signals spanning search engines, social media chatter, fan and critic sites, social video views, piracy downloads, open streaming traffic, and even traffic to Wikipedia and microblogging sites, all on a per title, per country basis. All signals are distilled into our proprietary demand and context metrics to help you make sense of the noise.
Here are some quick definitions:
Demand Rank
The Demand Rank helps you understand which title or talent is most in-demand. DemandRank™ is our global analytics algorithm that weights each expression of demand based on the type of engagement a consumer had with a piece of content. For example, streaming an entire episode of a TV show will be rated higher than making a comment on a social media platform. This allows us to filter through the 'noise' out there and assess the true levels of demand.
Demand Multiplier
Throughout DEMAND360, the raw Demand metric is indexed against the market average and presented as a multiplier that allows for an apples-to-apples comparison across all shows, platforms and markets. For example a title with a 10x multiplier has 10 times the demand of the average title.
Demand Distribution
Demand distribution helps you further understand and categorize the relative performance of a title or talent by placing it in a Below Average, Average, Good, Outstanding or Exceptional bucket.
Understanding Pulse Metrics
In addition to demand, our Pulse metrics provide more context to help you assess the overall health of a title. These metrics are useful for understanding the specific strengths and weaknesses of a title.
You can view a title's Pulse metrics in the Leaderboard and on the Details page.
Travelability: indicates the popularity of a show outside of its home market. It reveals whether a show resonates with people across the world or if it mostly resonates with domestic audiences.
Franchisability: reflects the spin-off potential of a title. It combines several metrics that show a title has enduring demand and is in demand by many people with a wide variety of interests, ensuring it reflects whether or not people will be interested in a new, but connected storyline.
Momentum: measures the pace of growth in demand over a time period. It's the cumulative increase in demand that a title has gained over the past 12 months as compared to the average title.
Longevity: indicates how well a title's demand is maintained over time. Does it sustain for a long time or does it decay rapidly?
Reach: indicates how many unique people are expressing demand for a title. It is based on the total number of people interacting with a title through social media, social video, research and P2P data sources.
Analysis Builder
You can find the Analysis Builder across all Analyze Modules - it helps you answer your business questions by selecting your desired parameters for analysis.
There are two layers to building an analysis – first choose if you want to analyze individual titles or portfolios in the first row, then layer on filters in the second row.
Portfolios
Portfolios are a powerful way to take your analysis to the next level. Portfolios allow you to create custom groups that you can then use as a filter on all Analyze modules.
If you are using a set of titles/talent for a period of time you can use a portfolio to analyze these shows as a set, for example:
Comp titles
Franchise titles
Cast members
Titles within a specific sub-genre or theme
Portfolios also allow you to create custom benchmarks, for example if you want to compare a title to just unscripted drama and action shows you can create a custom portfolio for shows with these attributes.
Portfolios only need to be created once and can be shared across users of DEMAND360 within your account.
Analyze Modules
To answer industry questions, DEMAND360 offers an extensive set of analysis capabilities and visualisation.
Leaderboard
View a complete ranking of all titles/talent by Demand or any other Pulse metric. You can see the ranking based on the select market(s), time period and gene filter.
Demand Distribution
Understand the demand for one or multiple titles or talent in the context of the market average. You can use this visualization for TV shows, movies, talent, genres or any portfolio.
Scatter Plot
Visualize the demand distribution of titles or portfolios to easily compare across platforms.
Quick Compare
See a side-by-side profile comparison of two titles or talents, allowing you to focus your analysis while still getting a comprehensive view of demand across the board.
Time Series
Understand changes and trends in demand over time. You can use this chart for TV shows, movies, talent, platforms, genres or any portfolio type.
Time Shift
Explore demand trends over time in relation to specific events such as season, episode or movie release dates.
Demand vs Supply
Uncover whitespace opportunities by comparing demand and supply data of genres or any other portfolio.
Demand Share
Visualize the share of demand and how it is changing over time for TV shows, platforms and portfolios.
Worldview
Understand global demand by visualising our demand distribution scale on a global heatmap.
Cross Compare
Rank the Top 10s across multiple combinations. For example: see the Top 10 markets across the most in demand TV shows or vise versa.
Title or Talent Detail Page
The one-stop place for all insights related to a single title or talent. Search any title or talent in the global search bar or click on the "Detail" button in the Leaderboard.
The detail page provides a deep dive into:
Average, peak, daily, weekly demand and demand across markets
Content affinity - what else audiences are watching (for TV and movies)
Pulse Metrics
Genre Performance
Audience Demographics
